New collections
The collection pages we recommend adding to the website, ranked by how many people search for them each month in the UK. Every page is built from the product details now on each product, so it fills itself and stays up to date as products are added or changed.
How we found them
We took every product type and paired it with every colour, pattern, material, feature and size, singly and two at a time: possible pages. For each we checked the ways people search for it, phrasings in all, such as "green cushions", "king size pink bedspread" or "round tablecloth". have measurable UK searches.
Where two ideas would show exactly the same products, they become one page with their searches combined. Every bedspread comes in Single and Double / King, for example, so "King Size Pink Bedspreads" is the same page as "Pink Bedspreads", and its searches count towards it. A page needs at least three products to go ahead, so shoppers and Google see a real choice.
Collections to create
The build is Tier 1, Tier 2 and every range page below. Open any row to see the searches it targets, how it fills and the products it would hold today.
Tier 1: build first
Tier 2: build next
Range pages: building all of them
Forever England sells coordinated sets: a bedspread with matching pillowshams and cushions. A page for each range shows the whole set together, and every product in it can link to "Complete the set". People rarely search range names, so these are for shoppers already on the site, and together they form a Bedspread Sets page ("bedspread sets uk", 880 a month). All ranges with four or more live products are part of the build:
Searches for pages that already exist
Some searches match an existing page exactly, because every product in it qualifies. Rather than a duplicate page, these searches go into the existing page's title, description and introduction.
Should we go after sizes?
Size searches are large: "double bedspread" 2,400 a month, "king size bedspread" and "single bedspread" 1,900 each. But every Forever England bedspread comes in Single and Double / King, so a Double or Single page would show exactly the same products as Bedspreads. Those searches are better won by the Bedspreads page itself, and by the colour and pattern pages, which take in searches such as "king size pink bedspread" (880).
The exception is Super King. 21 of the 28 bedspreads come in super king, so it is a genuinely different page, with 1,900 searches a month, and it is in Tier 1. Table linen works the same way: every tablecloth comes round, square and rectangular, so "round tablecloth" (2,900) belongs on the Table Cloths page.
Demand waiting for stock
Searches with real demand where Forever England has only one or two products today. They are too thin for a page now, but they point to where new designs or colourways would find buyers.
| What people search for | Searches / month | Products today |
|---|
Before we build
- Fill in Shopify's product category. 170 of the 178 live products have no Shopify category. Setting it (for example "Table Linens") lets the Pink, Blue, Floral, Cotton and Striped Table Linen pages fill themselves, and it also improves how products appear in Google Shopping. We can do this in one pass.
- Tassels and fringes as one option. Merging "Tassels" and "Fringed" into "Tassels & Fringe" lets the Tassel & Fringed Cushions page fill itself, and shortens the Features filter.
- Existing colour pages are renamed to match searches. Blue & Teal Bedspreads becomes Blue Bedspreads, Pink & Purple becomes Pink, Neutral becomes Cream & White, and each switches from hand-picked to automatic. Their web addresses stay the same.